Horses in Canada free classified ads

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Welcome to Horses in Canada, FREE Classified Ads for the Canadian Horse Industry. Placing your Horse related ad is simple and we provide full instruction for creating your horse photos. Canada has one of the largest horse populations per capita in the world. Equine products such as tack, feed and housing can be found in every locale. Horses in Canada is trying to fill the niche of offering quality product at no listing charge or viewing charge. Simply enjoy and if you have time please visit our sponsors.

Check out our advertising comments at the bottom of this, Horses in Canada, web site!

We have used 3 scenarios about advertising, discussing the pros and cons of each. These are based on our experience so we like to think of them as real life experiences. We explore contact mailing lists, specialty magazines and dedicated web sites from myths to misconceptions to actual behaviour from the end user and marketer perspective. You may have noticed we are currently exploring a fourth alternative and should be able to give our views on that in about 6 to 12 months. One thing about marketing, patience is needed as it takes and needs time to give a complete snapshot of what works and what doesn't.
This site generates approximately 25,000 unique visitors per year with the advertising banners each viewed 75,000 times per year. The free classified ads are viewed approximately 1,000 times each. If you have an interest in aquiring this site, Contact us

Horses in Canada has been running and accumulating targeted equine traffic since November, 1998.
There is only one Horses in Canada and there will only be one company able to take advantage of this great resource.

Unique Visitors versus Mailing Lists versus Specialty Magazines

Unique Visitors:
- 25 - 30,000 unique visitors per year
- Minor weekly maintenance
- Dedicated & Expanding Market

Unique visitors are coming from different addresses on the Internet. Return visits after a certain period of time may be included. A business is best grown when current clients buy more and new clients are reached. Free ads keep the site fresh and with ownership you can immediately let everyone know about specials or new services as they arrive or are created.

Mailing Lists:
- 10,000 emails out per month
- Needs regular, interesting content
- Limited Effective Time Frame

Normally people will join a mailing list and then after a few copies stop reading the mailings. If they don't cancel your mailing then eventually it will end up in their Spam filters. After this if clients contact you about a product or service, your answer would also end up in their Spam. They would think you ignored them and you think there is no interest

Specialty Magazines:
- 20 - 25% printed of stated readers
- Limited reach with high ad costs
- Narrow Dedicated Market

Readers may represent about a 1/4 of actual magazines printed. Purchasers and readers are frequently in the same household so there may only be one decision maker per 4 readers. Some magazines are destroyed to clear retail shelves for new stock, others are held back for marketing. Questioning will get the actual numbers printed and sold!

Summary the above
Unique Visitors are by far the best and most diverse traffic you can have. Not everyone may be on the Internet but this traffic comes to you by their choice plus they can and will do business while browsing. Attracted by ever changing content in the form of free ads, your advertising specials (banners) and your timed articles about products or specials. Through use of consistency and Internet marketing you raise expectations resulting in new and returning clients to your easy to remember web site name.
Mailing Lists are the worst as you have no way of knowing how many ignore or trash your posts. Visitors to your web site must agree to receive your mailings and you must be prepared to remove them from your list at their request. Spam proliferation and the strengthening of Spam filters sends many of these letters by their from address, your web site address, to trash.
Specialty Magazines are expensive and have limited reach. Most publishers supply the estimated readers not the number printed or sold. Some printed copies are held back for marketing and some destroyed to clear shelves. The rule we use when placing these kinds of ads is that around 25% of claimed readers are printed with 80% of those sold. The number sold by subscription is a major factor as these sales represents no potential increase in your ads market penetration to new clients.

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