Welcome
to Horses in Canada, FREE
Classified Ads for the Canadian
Horse Industry. Placing your Horse related ad is simple and we provide
full instruction for creating your horse photos. Canada has one of the
largest horse populations per capita in the world. Equine products such
as tack, feed and housing can be found in every locale. Horses in Canada
is trying to fill the niche of offering quality product at no listing charge
or viewing charge. Simply enjoy and if you have time please visit our
sponsors.
|
Banner
advertising rates for our various sites: CONTACT US
Ad
Type
|
#
Spots
|
Location |
Design Cost |
Cost
per Year : /1000 |
| Classified
Ads |
unlimited
|
|
|
FREE
/ $0.00 |
| Business Directory Ads |
unlimited
|
Coming soon
|
included |
$99
/spot : unknown |
| Upper 137 x 37 pixel ads |
5
|
Exclusive
all pages
|
included,
no screens |
$900
/spot : n/a |
| 137
x 37 pixel ads 3 months |
5
|
Exclusive
all pages
|
$20 |
$300
/spot : n/a |
| One only, 728 x 60 pixel ad |
1
|
Exclusive
all pages
|
included,
3 screens |
$1,800
/spot : $12.00 |
| 728
x 60 pixel ad 3 months |
1
|
Exclusive
all pages
|
$20,
per screen |
$600
/spot : n/a |
The
728 x 60 pixel banner gets approximately 150,000 views per year
based
on the first 20 days running (232,000/year), we'll update if
needed. The site draws 25,000 or more unique visitors per
year,
well
worth giving a try if you're in the industry, especially so if
you're paying high print rates. We guarantee $12.00 or less
per 1,000 impressions on an annual contract..
Terms:
-
all payments in advance, HST extra
- 5 spots, no animations, exclusive simply tell us
which "free space" you
wish
 - * NOTE:
3 month ads cannot choose a location, we will do that
- Large animated gif, GIF only set to
3 screens max, appears on all pages including all ads.
- * NOTE2:
3 month ads can be renewed by getting on the waiting
list. The waiting list takes priority.
- * NOTE3:
All waiting list ads must be paid in advance of going
on the list.
- "All
pages" refer to home page, help page, pricing
page and all classified pages (up to 100 or more).
- Users vary anywhere from
5,000 to 10,000 per 3 months.
- Waiting lists available for all ads.
Check
out our advertising
comments at the bottom of this, Horses
in Canada, web site!
We have used 3 scenarios
about advertising, discussing the pros and cons of each.
These are based on our experience
so we like to think of them as real
life experiences.
We explore contact mailing lists, specialty magazines
and dedicated web sites from myths to
misconceptions to actual behaviour from the end user and
marketer perspective. You may have noticed we are currently
exploring a fourth alternative and should
be able to give our views on that in about 6 to 12 months.
One thing about marketing, patience is needed as it takes
and needs time to give a complete snapshot of what works
and
what
doesn't.
This
site generates approximately 25,000 unique visitors per year with the
advertising banners each viewed 75,000 times per year. The free classified
ads are viewed approximately 1,000 times each. If you
have an interest in acquiring this site, Contact
us
Horses in Canada has been running and accumulating targeted equine
traffic since November, 1998.
There is only one
Horses in Canada
and there will only be one company able to take advantage of this
great resource. Unique
Visitors versus Mailing Lists versus Specialty
Magazines
Unique
Visitors:
-
25 - 30,000
unique visitors per year
- Minor weekly maintenance
- Dedicated & Expanding Market
Unique visitors are coming
from different addresses on the Internet. Return visits
after a certain period of time may be included.
A business is best grown when current clients buy more and new clients
are reached. Free ads keep the site fresh and with ownership
you can immediately let
everyone
know
about
specials or new services as they arrive or are created.
|
Mailing
Lists:
- 10,000 emails out per month
- Needs regular, interesting content
- Limited Effective Time Frame
Normally people will join a mailing list and then after a
few copies stop reading the mailings.
If they don't cancel your mailing then eventually it will
end
up in their Spam filters.
After this if clients contact you about a product
or service, your answer would also end up in their Spam.
They would think you ignored them and you think there is
no interest |
Specialty
Magazines:
- 20 - 25% printed of stated readers
- Limited reach with high ad costs
- Narrow Dedicated Market
Readers may represent about a 1/4 of actual
magazines printed.
Purchasers and readers are frequently in the same household
so there may only be
one decision maker per 4 readers. Some magazines
are destroyed to clear retail shelves for new stock,
others are held back for marketing. Questioning
will get the
actual numbers printed and sold! |
Summary
the above
Unique
Visitors are by far the best and most diverse
traffic you can have. Not everyone may be on the Internet
but this traffic comes to you by their choice plus they
can and will do business while browsing. Attracted
by ever changing content in the form of free ads, your
advertising specials (banners) and your timed articles
about products or specials. Through
use of consistency and Internet marketing you raise expectations
resulting
in new and returning clients to your easy to
remember web site name.
Mailing
Lists are the worst as you have no way of knowing
how many ignore or trash your posts. Visitors to your
web site must agree to receive your mailings and you
must be prepared to remove them from your list at their
request.
Spam proliferation and the
strengthening
of Spam filters sends many of these letters by their
from address, your web site address, to trash.
Specialty
Magazines are expensive and have limited reach.
Most publishers supply the estimated readers not the
number printed or sold. Some printed copies are held
back for marketing and some destroyed to clear shelves.
The rule we use when placing these kinds of ads is that
around 25% of claimed readers are printed with 80% of
those sold. The number sold by subscription is a major
factor as
these sales represents
no potential increase in your ads market penetration
to new clients.
Also
for sale at: domaindeli.net : canadianexposure.com
~ olr.ca ~ canadacanine.com ~ animaldigs.com ~ herdminder.com
|
