Check out our advertising comments at the bottom of this, Horses in Canada, web site!

We have used 3 scenarios about advertising, discussing the pros and cons of each. These are based on our experience so we like to think of them as real life experiences. We explore contact mailing lists, specialty magazines and dedicated web sites from myths to misconceptions to actual behaviour from the end user and marketer perspective. You may have noticed we are currently exploring a fourth alternative and should be able to give our views on that in about 6 to 12 months. One thing about marketing, patience is needed as it takes and needs time to give a complete snapshot of what works and what doesn't.

Summary the above
Unique Visitors are by far the best and most diverse traffic you can have. Not everyone may be on the Internet but this traffic comes to you by their choice plus they can and will do business while browsing. Attracted by ever changing content in the form of free ads, your advertising specials (banners) and your timed articles about products or specials. Through use of consistency and Internet marketing you raise expectations resulting in new and returning clients to your easy to remember web site name.
Mailing Lists are the worst as you have no way of knowing how many ignore or trash your posts. Visitors to your web site must agree to receive your mailings and you must be prepared to remove them from your list at their request. Spam proliferation and the strengthening of Spam filters sends many of these letters by their from address, your web site address, to trash.
Specialty Magazines are expensive and have limited reach. Most publishers supply the estimated readers not the number printed or sold. Some printed copies are held back for marketing and some destroyed to clear shelves. The rule we use when placing these kinds of ads is that around 25% of claimed readers are printed with 80% of those sold. The number sold by subscription is a major factor as these sales represents no potential increase in your ads market penetration to new clients.

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